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  • Strategy boosts Bitcoin holdings to $73B amid record-high prices

    Strategy boosts Bitcoin holdings to $73B amid record-high prices

    Bitcoin

    • Strategy bought 4,225 Bitcoin for $472 million, bringing its total holdings to $73 billion.
    • The company raised funds through preferred shares and plans to report a multi-billion-dollar profit next month.
    • Strategy’s stock is up over 3,300% since 2020 as Bitcoin strategy drives its $121 billion market cap.

    Michael Saylor’s Bitcoin-focused company, Strategy (formerly MicroStrategy Inc.), has further expanded its already massive cryptocurrency holdings with a recent purchase of 4,225 Bitcoin tokens.

    According to a regulatory filing with the U.S. Securities and Exchange Commission (SEC) on Monday, the company spent $472 million during the seven days ending July 13, acquiring the tokens at an average price of $111,827 each.

    This purchase comes as Bitcoin trades near all-time highs, recently hitting $123,000 before slightly retreating to $120,483 as of writing this.

    With this latest acquisition, Strategy now holds Bitcoin valued at approximately $73 billion, representing about 2.8% of the total 21 million Bitcoin that will ever exist.

    The company remains the largest corporate holder of Bitcoin globally.

    The purchase was funded through proceeds from the sale of preferred shares via Strategy’s at-the-market (ATM) program.

    The firm raised the full $472 million last week through three offerings of these stock-like products, which are tradable indefinitely and offer dividend payouts.

    The use of preferred equity instead of common stock marks a strategic shift in how Strategy finances its growing Bitcoin portfolio.

    Strategy eyes profit amid accounting changes and crypto surge

    Strategy is poised to report a multi-billion-dollar profit in its upcoming earnings release, benefiting from both the strong rebound in Bitcoin prices and changes to accounting standards that now more accurately reflect the value of its digital asset holdings.

    The company has spent $7.24 billion on Bitcoin in the current quarter across 13 separate transactions, according to Bloomberg.

    This aggressive accumulation aligns with the Strategy’s long-standing approach of using Bitcoin as a hedge against inflation, a strategy first initiated in mid-2020.

    Since then, the company’s stock has surged over 3,300%, significantly outperforming traditional equity benchmarks.

    During the same period, Bitcoin has risen by more than 1,000%, while the S&P 500 has gained approximately 115%.

    The potential for substantial quarterly earnings also reflects the increasing institutional acceptance of Bitcoin as a store of value.

    For Strategy, this bolsters its positioning as both a technology company and a de facto Bitcoin investment vehicle.

    Market cap climbs as Bitcoin strategy evolves

    Strategy’s market capitalization now exceeds $121 billion, a figure largely driven by investor enthusiasm over its bold Bitcoin-centric approach.

    The company’s commitment to consistently increasing its exposure to the cryptocurrency market has transformed its profile on Wall Street and among digital asset advocates.

    The firm’s decision to rely more heavily on preferred share offerings suggests a deliberate shift to reduce dilution for common shareholders while continuing to pursue large-scale Bitcoin acquisitions.

    The nature of these instruments—tradable forever and dividend-paying—may also appeal to a broader base of investors looking for exposure to crypto-linked equities with income potential.

    With Bitcoin prices hovering near record highs and regulatory scrutiny of digital assets ongoing, Strategy’s actions will continue to be closely watched by both crypto investors and traditional market participants.

    As the company prepares to release its quarterly results next month, all eyes will be on whether its aggressive bet continues to pay off.
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  • Michael Saylor’s Strategy acquires $531M in Bitcoin, boosting holdings near 600,000 BTC

    Michael Saylor’s Strategy acquires $531M in Bitcoin, boosting holdings near 600,000 BTC

    AI generated image for Bitcoin in a vault

    • The average purchase price for the new acquisition was $106,801 per coin.

    • The company has now spent approximately $42.4 billion on Bitcoin since it began accumulating the crypto.

    • According to data from Bitcoin Treasuries, 134 public companies now hold bitcoin on their balance sheets.

    Michael Saylor’s Strategy, the largest public holder of Bitcoin, added 4,980 BTC to its balance sheet last week, according to a US Securities and Exchange Commission filing on Monday.

    The purchase, valued at $531.1 million, came as Bitcoin rallied from around $101,000 to above $108,000 during the final week of June, per CoinGecko data.

    The average purchase price for the new acquisition was $106,801 per coin, bringing the firm’s total Bitcoin holdings to 597,325 BTC.

    The company has now spent approximately $42.4 billion on Bitcoin since it began accumulating the cryptocurrency, with an average purchase price of $70,982 per BTC.

    The Bitcoin ‘Strategy’

    Strategy funded its latest purchase using proceeds from its active at-the-market (ATM) offerings.

    Last week, the firm sold 1,354,500 shares of its Class A common stock (MSTR) for $519.5 million.

    It also sold 276,071 shares of its Strike preferred stock (STRK) for $28.9 million and 284,225 shares of its Strife preferred stock (STRF) for $29.7 million.

    Following the latest acquisition, Strategy’s year-to-date gain in Bitcoin now totals 85,871 BTC, compared with a full-year gain of 140,538 BTC in 2024.

    That equates to a $9.5 billion BTC gain this year, according to the company’s internal figures.

    The company also reported modest increases in its yield metrics.

    Year-to-date Bitcoin yield rose by 0.5 percentage points to 19.7%, inching closer to Strategy’s goal of 25% yield by the end of 2025.

    Quarter-to-date yield also edged up by 0.4 percentage points to 7.8%.

    More BTC buys may be on the way for Strategy?

    On Sunday, Strategy Executive Chairman Michael Saylor had again hinted at a potential upcoming bitcoin purchase, updating the company’s bitcoin portfolio tracker on Sunday with the remark, “In 21 years, you’ll wish you’d bought more.”

    The comment echoes his BTC Prague keynote, where he projected Bitcoin’s value could reach $21 million per coin within two decades.

    Between June 16 and June 22, Strategy acquired an additional 245 BTC for approximately $26 million at an average price of $105,586 per bitcoin.

    The company had slowed its purchasing pace in recent weeks as it shifted focus from its at-the-market (ATM) common stock program to issuing perpetual preferred shares to finance further acquisitions.

    The latest purchase marks a return to using the MSTR ATM after more than a month.

    According to data from Bitcoin Treasuries, 134 public companies now hold bitcoin on their balance sheets, continuing the trend initiated by Saylor and MicroStrategy.

    Recent adopters include Tether-backed Twenty One, Nakamoto, Trump Media, and GameStop, alongside earlier entrants such as Semler Scientific and KULR Technology Group.

    Japanese firm Metaplanet also announced on Monday that it had added 1,005 BTC to its reserves, raising its total holdings to 13,350 BTC—surpassing those of Galaxy Digital and CleanSpark.
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  • Hyperliquid price outlook amid Eyenovia’s $50M HYPE treasury strategy

    Hyperliquid price outlook amid Eyenovia’s $50M HYPE treasury strategy

    Eyenovia Plans To Buy HYPE Tokens

    • Hyperliquid (HYPE) price fell below $40 amid profit-taking and crypto sell-off.
    • Despite positive news with Eyenovia announcing plans to add HYPE to treasury strategy, the price dipped 5%.
    • Bears may target deeper price dips if bulls give up territory.

    Hyperliquid (HYPE) dropped more than 5% on June 18, 2025, falling below the $40 mark even as Eyenovia, Inc.—a Nasdaq-listed ophthalmic technology firm—announced a $50 million investment in the token as part of its crypto treasury strategy.

    The move marks a significant milestone for both firms.

    Eyenovia’s announcement aligns with a broader trend of publicly traded companies increasing exposure to digital assets, adding crypto to their balance sheets amid growing institutional interest.

    Despite the bullish headline, HYPE extended losses following a recent all-time high, with the decline largely attributed to profit-taking.

    The price action leaves the Hyperliquid token vulnerable to further downside if selling pressure persists.

    Big news as Eyenovia plans HYPE treasury strategy

    On June 17, 2025, Eyenovia announced its plans for a private placement as it looks to establish a cryptocurrency treasury reserve.

    Specifically, the company wants its balance sheet to include Hyperliquid’s native token, HYPE.

    This strategic pivot, which includes rebranding to Hyperion DeFi, aims to position Eyenovia as a leading validator on the Hyperliquid blockchain..

    Notably, Eyenovia’s $50 million investment targets the acquisition of 1 million HYPE tokens.

    Once executed, the company will become one of the top global validators on Hyperliquid’s layer-1 blockchain.

    The $50 million financing, secured through a private placement in public equity (PIPE) with institutional investors, involves issuing convertible preferred stock at $3.25 per share, potentially raising up to $150 million if warrants are fully exercised.

    Eyenovia has appointed Hyunsu Jung as Chief Investment Officer to lead this initiative, with plans to stake HYPE tokens via Anchorage Digital’s platform.

    Eyenovia’s chief executive officer, Michael Rowe, emphasized the strategy’s focus on long-term capital appreciation and shareholder value, citing Hyperliquid’s rapid growth and $8.4 million daily revenue.

    This move aligns with a growing trend among publicly traded companies diversifying into cryptocurrency treasuries.

    Strategy, formerly MicroStrategy, is the biggest player with its over $60 billion Bitcoin (BTC) haul.

    Other companies have announced strategies for Ethereum, XRP, and Solana.

    Eyenovia stands out as the first US public company to adopt HYPE, potentially setting a precedent for decentralized finance (DeFi) tokens.

    “We are pleased to join the growing number of companies who have adopted similar strategies for the diversification, liquidity and long-term capital appreciation potential that cryptocurrency represents,” stated Michael Rowe, chief executive officer of Eyenovia.

    “Following a thorough review of all available alternatives, the Board and I have concluded that this transaction is in the best interests of our shareholders.”

    What is the outlook for the HYPE price?

    HYPE’s price has struggled to maintain momentum above $40, dropping to $39.89 after failing to sustain a recent peak of $45.50.

    On the daily chart, technical indicators paint a bearish picture, with the Relative Strength Index (RSI) sitting at 45.6, indicating neutral momentum with a slight bearish tilt, while the Moving Average Convergence Divergence (MACD) shows weakening bullish momentum.

    HYPE price chart by TradingView

    Open Interest (OI) on Hyperliquid futures has also declined, signaling reduced trader confidence, according to Coinglass data.

    Despite the current price dip, analysts forecast that such institutional endorsements could drive HYPE’s value higher.

    Moreover, Hyperliquid remains a strong project with massive perpetuals volume and revenue.
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  • Conor McGregor calls for Bitcoin strategy in Ireland

    Conor McGregor calls for Bitcoin strategy in Ireland

    Conor McGregor calls for Bitcoin strategy in Ireland amid $413B in US bank losses

    • Strategy aims to reduce financial corruption and boost sovereignty.
    • Panama–El Salvador alliance pushes for regional Bitcoin leadership.
    • US bank report highlights CRE stress, renewing Bitcoin’s safe haven appeal.

    As Ireland grapples with calls for deeper financial reform, a bold new proposal is emerging from one of the country’s most recognisable public figures.

    UFC legend and 2025 presidential hopeful Conor McGregor has suggested creating a national Bitcoin strategic reserve to empower Irish people and help eliminate financial corruption.

    His plan draws inspiration from El Salvador’s approach, where President Nayib Bukele made Bitcoin legal tender and significantly altered the country’s economic trajectory.

    Now, McGregor wants Ireland to forge a similar path—using decentralised finance to strengthen national autonomy and reduce reliance on centralised banking systems.

    McGregor’s strategy draws from El Salvador’s Bitcoin model

    McGregor announced his presidential ambitions in March 2025, shortly before floating the idea of a Bitcoin-based reserve system for Ireland.

    Posting on X, he praised President Bukele’s success in El Salvador, noting that Bitcoin adoption played a major role in reducing corruption and crime.

    McGregor’s proposal goes beyond digital asset investment—it suggests positioning Bitcoin as a foundational pillar for national monetary policy, with the reserve acting as a hedge against inflation and traditional financial sector vulnerabilities.

    The comparison to Bukele is intentional. Bukele’s government was the first in the world to declare Bitcoin legal tender, backed by a nationwide wallet rollout and state-managed reserves.

    Though not without its critics, the initiative has attracted global attention.

    McGregor believes this model could support a more transparent financial system in Ireland, one he says would put “the people’s money” back into public hands.

    Reaction on social media and beyond

    The idea sparked widespread debate online. While some praised McGregor’s forward-thinking stance, others criticised his phrasing, particularly his reference to “crypto” instead of Bitcoin specifically.

    The distinction was not lost on Bitcoin maximalists, who argued that the proposal’s credibility rests on a focus on Bitcoin’s unique decentralised qualities, not broader digital assets.

    Despite the terminology debate, interest in McGregor’s plan is growing, with his call to invite Bukele to Ireland gaining traction.

    McGregor’s campaign team has not yet released a detailed policy document, but insiders say talks are underway to explore feasibility and integration with Ireland’s existing financial framework.

    Analysts point out that any move towards incorporating Bitcoin into sovereign wealth strategies would require legislative backing, regulatory clarity, and public trust.

    Global momentum builds as LATAM plans to step up Bitcoin adoption

    Ireland isn’t the only nation contemplating a more significant role for Bitcoin.

    At the Bitcoin Conference, held earlier this month, Panama City mayor Mayer Mizrachi advocated for a regional Bitcoin alliance between Panama and El Salvador.

    The proposal underscores a broader shift in parts of Latin America towards Bitcoin-led economic reform, especially in countries historically impacted by currency instability or corruption.

    Mizrachi called the proposed alliance a “push for global financial freedom,” further boosting Bitcoin’s geopolitical narrative.

    This trend may increase pressure on developed nations like Ireland to reconsider their current stance on cryptocurrencies and blockchain integration in public finance.
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  • Strategy hit with lawsuit as Bitcoin holding tops $59B

    Strategy hit with lawsuit as Bitcoin holding tops $59B

    Strategy hit with lawsuit

    • The company’s total Bitcoin holdings now stand at 576,230 BTC.
    • Average cost basis updated to $69,726 per Bitcoin.
    • The lawsuit was filed by Pomerantz LLP in Virginia over alleged investor deception.

    MicroStrategy, now rebranded as Strategy, is once again making waves across financial markets.

    The company, known for holding the largest corporate stash of Bitcoin, is facing a class action lawsuit alleging misleading accounting practices.

    Despite this, it has continued buying more Bitcoin, bringing its total to 576,230 BTC, worth approximately $59 billion.

    $764.9M BTC purchase follows lawsuit filing

    On 19 May 2025, Strategy disclosed it had acquired an additional 7,390 BTC for $764.9 million.

    The average price paid was $103,498 per coin.

    The acquisition was financed via an at-the-market (ATM) equity offering and the issuance of Series A STRK preferred stock.

    This brings its total holdings to 576,230 BTC at a new average cost of $69,726.

    The announcement came just after the firm was hit with a lawsuit filed in the Eastern District of Virginia.

    The legal action, initiated by Pomerantz LLP, names both the company and top executives, accusing them of failing to alert investors about the risks posed by updated Bitcoin accounting rules under ASU 2023-08.

    The new standard requires firms to reflect the fair market value of Bitcoin on their balance sheets.

    According to the lawsuit, Strategy downplayed the impact this would have on its financial statements, allegedly resulting in a $5.91 billion fair-value loss that wasn’t adequately communicated to shareholders.

    Use of non-GAAP metrics under scrutiny

    The complaint also highlights Strategy’s use of proprietary, non-GAAP metrics such as “BTC Yield” and “BTC $ Gain”.

    The plaintiffs argue these terms were not standard financial indicators and may have presented an inflated view of the company’s profitability.

    This approach appeared to unravel on 7 April, when the $5.9 billion impairment loss became public.

    MSTR shares fell 8.67 percent that day. By 1 May, earnings reports confirmed the blow to the company’s books, and investors responded negatively.

    While the firm’s defenders point to long-term Bitcoin appreciation and innovation in digital asset strategy, the lawsuit raises questions about regulatory compliance and transparency.

    Accounting experts have noted that non-GAAP metrics must be used carefully, especially when they contradict or obscure established accounting principles.

    No strategic shift despite legal risks

    Despite the financial hit and legal threats, Strategy has shown no sign of changing course.

    Its May filing suggests the firm remains committed to accumulating more Bitcoin, with its latest purchase representing one of the largest single-month acquisitions this year.

    Michael Saylor, the company’s chairman, has consistently positioned Bitcoin as “digital gold” and a long-term asset class.

    His earlier comment — “My formula for success is rise early, work late, and buy Bitcoin” — continues to define the company’s public stance.

    However, the legal case could reshape how other corporations approach digital asset reporting.

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  • Strategy plans to offer five million shares with new preferred stock to purchase additional Bitcoin

    Strategy plans to offer five million shares with new preferred stock to purchase additional Bitcoin

    Coinbase will delist Wrapped Bitcoin (WBTC) on December 19, 2024

    • The shares will accumulate cumulative dividends at a fixed rate of 10% each year
    • Strategy said that dividend payments will begin paying out on June 30, 2025
    • To date, Strategy holds under 500k Bitcoin, valued at over $40 billion

    Strategy is planning to offer five million shares of the company’s Series A perpetual strife preferred stock, $STRF, as it works on acquiring more Bitcoin.

    In an announcement, Michael Saylor’s Strategy said it intends to use the proceeds for “general corporate purposes,” including the “acquisition of Bitcoin.” However, it noted that this was “subject to market, and other conditions.”

    According to the company, the shares will accumulate cumulative dividends at a fixed rate of 10% per year. Dividends will be paid out beginning on June 30, 2025 “out of funds legally available for their payment,” Strategy said.

    Raising funds for Bitcoin

    The news comes as Strategy announced earlier this month that it’s planning to issue and sell shares of up to $21 billion in its at-the-market (ATM) program.

    Through selling shares of its 8.00% Series A perpetual strike preferred stock, $STRK, Strategy said the additional capital will be used for general corporate operations, including the purchase of more Bitcoin.

    The latest news also follows a recent Bitcoin purchase Strategy made in an announcement yesterday. In a post on X, Saylor said it had acquired 130 Bitcoin for $10.7 million at an average price of $82,981 per Bitcoin.

    To date, Strategy now holds 499,226 Bitcoin, valued at $40.92 billion, according to SaylorTracker.com.

    Peter Schiff, a long-time opponent of Bitcoin, commented on Saylor’s tweet, saying: “Is that all you bought?  Seems like you are running out of fire power.”

    Crypto prices decline

    News of Strategy’s recent Bitcoin purchase and its share offering comes as crypto prices across the market have seen a sharp decline.

    At the time of publishing, Bitcoin is trading around $81,000, a substantial drop from its all-time high of $109,000 reached in January ahead of US President Donald Trump’s inauguration.

    Market conditions and geopolitical issues continue to impact prices despite Trump signing an executive order in March to create a Strategic Bitcoin Reserve.

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  • Michael Saylor’s Strategy to raise up to $21b to buy more Bitcoin

    Michael Saylor’s Strategy to raise up to $21b to buy more Bitcoin

    • Strategy is the world’s largest corporate holder of Bitcoin
    • Fresh purchases with the new capital will push the company’s total BTC holdings beyond 500,000 BTC.
    • Michael Saylor recently attended the White House Crypto Summit.

    Strategy, formerly MicroStrategy, has announced plans to raise additional capital for general corporate operations, including the purchase of more Bitcoin (BTC).

    In the announcement on Mar. 10, Strategy said it had plans to issue and sell shares of up to $21 billion in its at-the-market (ATM) program.

    The offer will be for its 8.00% Series A Perpetual Preferred Stock (STRK), with proceeds expected to fund the company’s general corporate purposes. Most of this will go into more Bitcoin purchases as Strategy continues to accumulate BTC. Strategy will also utilize raised funds for working capital.

    Strategy’s holdings just under 500k BTC

    Michael Saylor’s artificial intelligence and business intelligence company – now the world’s largest corporate BTC company- first added BTC as a treasury asset in 2020. Since then, its been a prolific buyer of the benchmark digital asset.

    With its last purchase in February 2025, Strategy pushed its haul to 499,096 BTC.

    This is where it currently stands, with total holdings just below the landmark 500,000 bitcoin. So far, the company has spent $33.1 billion to buy Bitcoin. Per details, the company’s average purchase price was $66,357 per bitcoin.

    News that Saylor was looking to buy more BTC slightly buoyed bulls during early trading on Mar. 10. Per market data, the top cryptocurrency’s price hovered around $83,252 at the time of writing.

    While price was down 1.4% in the past 24 hours, the slight gains had seen BTC rebound from lows of $80,120. BTC nonetheless continues to struggle despite last week’s executive order on a Strategic Bitcoin Reserve and the first-ever White House crypto summit.

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  • Trump’s crypto czar says lack of Bitcoin “long-term strategy” has cost taxpayers billions

    Trump’s crypto czar says lack of Bitcoin “long-term strategy” has cost taxpayers billions

    • Over the past 10 years, the federal government has sold around 195,000 Bitcoin for $366 million
    • Today, that figure would be worth over $17 billion
    • Sacks said the lack of a “long-term strategy” has cost American taxpayers

    White House artificial intelligence (AI) and crypto czar David Sacks has criticized the US federal government’s lack of “long-term strategy” with the sale of confiscated Bitcoin.

    In a post on X, Sacks wrote:

    “Over the past decade, the federal government sold approximately 195,000 Bitcoin for proceeds of $366 million. If the government had held the Bitcoin, it would be worth over $17 billion today. That’s how much it has cost American taxpayers not to have a long-term strategy.”

    Michael Saylor, Strategy’s chairman, responded: “You do not sell your Bitcoin.” Since 2020, Strategy (formerly MicroStrategy) has been actively purchasing Bitcoin. It currently holds 499,096 Bitcoin, valued at $44.72 billion.

    Crypto Summit

    The comment from Sacks comes as the White House gets ready to host its first Crypto Summit.

    So far, 20 crypto leaders have been invited to the event, which will take place on March 7. According to Sacks, they decided to keep the numbers down to have a “meaningful conversation” regarding crypto policies.

    An earlier report suggests that US President Donald Trump will unveil his plans for a Bitcoin reserve strategy during the roundtable. In an interview, US Commerce Secretary Howard Lutnick said:

    “A Bitcoin strategic reserve is something the President’s interested in. He spoke about it all during the campaign trail, and I think you’re going to see it executed on Friday.”

    Some of those attending include Vlad Tenev, co-founder and CEO of Robinhood; Arjun Sethi, CEO of Kraken; Brian Armstrong, CEO of Coinbase; Cameron and Tyler Winklevoss, founders of Gemini; and Michael Saylor, executive chair of Strategy.

    Members of the Presidential Working Group on Digital Assets will also be in attendance.

    “Crypto czar”

    In December, Trump announced that Sacks would be the lead policy advisor on artificial intelligence and crypto, dubbing him the “White House AI and Crypto Czar.”

    Trump wrote that Sacks will take up the role which are “two areas critical to the future of American competitiveness,” adding, among other things, that “he will work on a legal framework so the crypto industry has the clarity it has been asking for, and can thrive in the US.”

    As part of his role, Trump added that Sacks will focus on making America a “global leader” in these areas, something Trump promised during his election campaign in August.

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  • Strategy spends $742m on BTC as Bitcoin Pepe presale commences tomorrow

    Strategy spends $742m on BTC as Bitcoin Pepe presale commences tomorrow

    Strategy buys over 7k bitcoins
    • Strategy (formerly MicroStrategy) has resumed its Bitcoin acquisitions with $742 million
    • The Bitcoin Pepe presale kicks off in 18 hours, with the project focusing on uniting all memes on a single blockchain

    Strategy purchases 7,633 BTC for $742m

    Michael Saylor’s Strategy (formerly MicroStrategy) has resumed its weekly Bitcoin acquisition after spending over $400 million. On Monday, the company announced that it purchased another 7,633 BTC for approximately $742.4 million at an average price of $97,255 per Bitcoin.

    This latest acquisition follows the sale of 516,413 shares of Strategy’s class A common stock ($179 million) and 7,300,000 shares of its 8.00% Series A Perpetual Strike Preferred Stock ($563.4 million). Strategy now holds 478,740 BTC, worth over $46 billion.

    What is Bitcoin Pepe?

    Bitcoin is the world’s leading cryptocurrency by market cap, while Pepe is one of the most popular memecoins in the crypto ecosystem. However, Bitcoin Pepe is a unique project that is set to offer users utility within the Bitcoin ecosystem.

    Bitcoin Pepe is a layer-2 network building on the Bitcoin blockchain. It is a meme-specialized layer-2 solution built on top of Bitcoin, bringing Solana-style scalability to the Bitcoin network.

    Bitcoin Pepe aims to become ground zero for all memecoin trading and move all this economic activity to the BTC ecosystem. 

    In their whitepaper, the team said Bitcoin Pepe unlocks DeFi and meme trading on top of BTC. They described it as the perfect fusion between BTC’s security and the unstoppable force of memecoins.

    The project also prides itself on being the first-ever meme initial coin offering (ICO) on the Bitcoin blockchain. With this, BTC Maxis will be able to trade memes, and combining high levels of trust (BTC) with high levels of performance (SOL) will lead to high levels of retail mass adoption.

    What does Bitcoin Pepe offer to the Bitcoin ecosystem?

    Bitcoin is currently the oldest blockchain and home to exciting projects like Ordinals. However, Bitcoin Pepe plans to open up the blockchain further by allowing the launch of memecoins and other narratives on the network. 

    The project intends to usher in memes on BTC, turning crypto’s oldest chain into a home base for the crazy high-octane meme experience. The team believes the BTC bridge will unlock $2 trillion in dormant BTC capital and make it available for memecoin trading.

    As a layer-2 network, Bitcoin Pepe will provide the infrastructure for all memes to migrate to BTC, ensuring security and liquidity to investors and users. 

    Bitcoin Pepe presale to commence on February 11

    Bitcoin Pepe is launching a presale to allow investors to purchase its native tokens before listing on exchanges. $BPEP will power the Bitcoin Pepe layer-2 network and several other activities within the ecosystem.

    The presale launches in 17 hours, and users can purchase the tokens using a wide range of accepted payment options, including cryptocurrencies, debit, and credit cards. Solana’s SOL currently trades at $202 per coin. However, it was sold for $0.22 during its presale in 2020, an indication of how early investors benefit from partaking in presales.

    As a layer-2 network on the Bitcoin network, Bitcoin Pepe offers users security and liquidity. Furthermore, it is leveraging the recent growth of memecoins to launch as one while working to introduce more memecoins to the Bitcoin ecosystem. 

    With the right level of adoption, $BPEP could become one of the best performers in the crypto market in the medium to long term.

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  • MicroStrategy rebrands to Strategy, remains focused on Bitcoin

    MicroStrategy rebrands to Strategy, remains focused on Bitcoin

    • Strategy unveils a new Bitcoin logo and orange color scheme representing its Bitcoin strategy
    • Saylor is expected to discuss the rebrand during the company’s earnings call on Wednesday evening
    • Strategy currently has 471,107 Bitcoin in reserve worth $45.8 billion

    MicroStrategy, the largest corporate Bitcoin holder, has announced it’s rebranded to Strategy and unveiled a new Bitcoin logo.

    In a post on X, Michael Saylor, co-founder of Strategy, simply said: “new brand, same strategy,” with an image of him in front of the company’s new logo.

    In an announcement released on February 5, Strategy said the rebrand was a “natural evolution of the company, reflecting its focus and broad appeal.” The stylized “B” in the new logo represents Strategy’s Bitcoin strategy while the orange color highlights “energy, intelligence, and Bitcoin,” according to the press release.

    Strategy’s stock ticket, MSTB, remains the same.

    The rebrand comes ahead of the company’s earnings call on Wednesday evening, during which Saylor is expected to discuss it.

    Bitcoin buying strategy

    Since 2020, Strategy has employed a Bitcoin buying strategy; however, over the past year, it has ramped up its efforts. In November, Saylor announced that the company was raising $21 billion from a stock sale so it could buy more Bitcoin.

    According to data from SaylorTracker, the company currently has 471,107 Bitcoin worth $45.8 billion.

    Claiming that Bitcoin represents digital capital, Saylor urged Microsoft to adopt Bitcoin, stating that “Bitcoin represents the greatest digital transformation of the 21st century.”

    Other companies following in Strategy’s Bitcoin buying footsteps include Metaplanet, which is aiming to increase its Bitcoin holdings to 10,000 in 2025.

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