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  • MicroStrategy rebrands to Strategy, remains focused on Bitcoin

    MicroStrategy rebrands to Strategy, remains focused on Bitcoin

    • Strategy unveils a new Bitcoin logo and orange color scheme representing its Bitcoin strategy
    • Saylor is expected to discuss the rebrand during the company’s earnings call on Wednesday evening
    • Strategy currently has 471,107 Bitcoin in reserve worth $45.8 billion

    MicroStrategy, the largest corporate Bitcoin holder, has announced it’s rebranded to Strategy and unveiled a new Bitcoin logo.

    In a post on X, Michael Saylor, co-founder of Strategy, simply said: “new brand, same strategy,” with an image of him in front of the company’s new logo.

    In an announcement released on February 5, Strategy said the rebrand was a “natural evolution of the company, reflecting its focus and broad appeal.” The stylized “B” in the new logo represents Strategy’s Bitcoin strategy while the orange color highlights “energy, intelligence, and Bitcoin,” according to the press release.

    Strategy’s stock ticket, MSTB, remains the same.

    The rebrand comes ahead of the company’s earnings call on Wednesday evening, during which Saylor is expected to discuss it.

    Bitcoin buying strategy

    Since 2020, Strategy has employed a Bitcoin buying strategy; however, over the past year, it has ramped up its efforts. In November, Saylor announced that the company was raising $21 billion from a stock sale so it could buy more Bitcoin.

    According to data from SaylorTracker, the company currently has 471,107 Bitcoin worth $45.8 billion.

    Claiming that Bitcoin represents digital capital, Saylor urged Microsoft to adopt Bitcoin, stating that “Bitcoin represents the greatest digital transformation of the 21st century.”

    Other companies following in Strategy’s Bitcoin buying footsteps include Metaplanet, which is aiming to increase its Bitcoin holdings to 10,000 in 2025.

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  • MicroStrategy adds $101m Bitcoin to holdings, now at 447,470 BTC

    MicroStrategy adds $101m Bitcoin to holdings, now at 447,470 BTC

    • MicroStrategy buys another $101 million of Bitcoin.
    • Company’s holdings now stand at 447, 470 BTC.
    • KULR also announced it purchased $21 million worth of Bitcoin to add to its holdings.

    MicroStrategy has added to its Bitcoin (BTC) haul with another big purchase of 1,070 BTC valued at approximately $101 million.

    The company disclosed the latest Bitcoin purchase on Monday Jan. 6, noting the acquisition was at the average price of $94,004 per bitcoin. Buying happened between Dec. 30, 2024 and Jan. 5, 2025, the business intelligence firm said.

    MicroStrategy completed the sale after finalizing the sale of 319,586 shares. With this purchase, the company’s remains with $6.77 billion shares – part of the targeted $21 billion equity and $21 billion fixed income securities – to be used for more Bitcoin purchases.

    MicroStrategy’s Bitcoin strategy

    Bitcoin price has risen in the past week, rising amid bullish sentiment ahead of Donald Trump’s inauguration. So far, MicroStrategy has acquired a staggering 447,470 BTC hodled at the purchase value of about $27.97 billion. As per current prices,the company’s total BTC bag is worth over $44 billion. 

    The world’s largest corporate holder of Bitcoin has inspired several other publicly-traded companies to adopt BTC treasury strategies. It includes companies listed in the US, Hong Kong and Canada among others.

    Notably, MicroStrategy bought its bitcoin at the average price of $62,503 per BTC.

    One of these, KULR Technology Group, an energy management platform, has also announced on Jan.6 that it purchased another $21 million worth of BTC to bring its total to $42 million.

    KULR, which began its Bitcoin treasury strategy in early December, 2024, acquired the latest BTC haul at the average price of $98,393.58 per bitcoin.

    Bitcoin traded at around $99,194 at the time of writing, 1.5% up in the past 24 hours and nearly 6% up in the past week.

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  • MicroStrategy buys 2,138 BTC to bring stash to 446,400

    MicroStrategy buys 2,138 BTC to bring stash to 446,400

    • MicroStrategy has added to its Bitcoin holdings with another 2,138 BTC purchase
    • This is the eighth consecutive week that the US-listed company has purchased Bitcoin
    • MicroStrategy’s announcement comes a day after Michael Saylor posted the company’s BTC tracker.

    MicroStrategy, the world’s largest publicly-traded holder of Bitcoin (BTC), has announced purchase of the flagship digital asset.

    The company, whose BTC buying spree has seen it become known as a Bitcoin development company, revealed the latest purchase on Dec. 30.

    MicroStrategy buys BTC again

    In the announcement, the company disclosed its eighth consecutive week of BTC acquisition involved the scooping of 2,138 bitcoins for $209 million. The company used funds from its at-the-market share sales, which currently stands at over $6.88 billion.

    Michael Saylor, the founder and executive chairman of MicroStrategy, had posted the company’s BTC tracker on Dec. 29, leading to speculation about today’s announcement.

    For its most recent BTC acquisition, MicroStrategy spent approximately $97,837 per BTC. With this purchase, MicroStrategy has extended its lead as the world’s largest holder of Bitcoin among publicly traded companies. It now hodls 446,400 BTC, acquired for a total of $27.9 billion and at the average purchase price of $62,428 per bitcoin.

    In total, the company has seen a BTC Yield of 47.8% quarter-to-date and 74.1% year-to-date.

    Despite the buying, Bitcoin price remained negative on the daily and weekly time frames, trading around $93,114 at the time of writing. Per CoinMarketCap, BTC was down 1.8% in the past 24 hours and 2.6% in the past week.

    Meanwhile, the MicroStrategy stock, which rose sharply amid the company’s joining of the Nasdaq 100, was down 13.3% in pre-market trading. MSTR closed at $330 on Dec. 27 but hovered around $319 at 8:30 ET on Dec. 30.

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  • MicroStrategy acquires 15,350 Bitcoin, now holds 439,000 BTC valued at over $45B

    MicroStrategy acquires 15,350 Bitcoin, now holds 439,000 BTC valued at over $45B

    • MicroStrategy bought its latest Bitcoin between December 9, 2024, and December 15, 2024
    • Last week, the company purchased 21,550 Bitcoin for $2.1 billion and the week before it bought 15,400 Bitcoin for $1.4 billion
    • The Bitcoin buying spree comes as MicroStrategy will be added to the Nasdaq-100 Index on December 23

    MicroStrategy has acquired an extra 15,350 Bitcoin worth around $1.5 billion in cash, pushing its total holdings to 439,000.

    In an 8-K filing to the US Securities and Exchange Commission (SEC), MicroStrategy, a major Bitcoin holder, bought the crypto asset between December 9, 2024, and December 15, 2024, at an average price of $100,386 per Bitcoin.

    With the latest Bitcoin addition, MicroStrategy and its subsidiaries now hold 439,000 Bitcoin, valued at $45 billion. In a post on X, Michael Saylor, MicroStrategy’s CEO, said the Bitcoin was bought for $27.1 billion or an average price of $61,725 per Bitcoin.

    Saylor also noted that MicroStrategy’s year-to-date Bitcoin Yield is 72.4% while its quarter-to-date Bitcoin Yield is 46.4%.

    This is the latest purchase from MicroStrategy. Last week, the company purchased a further 21,550 Bitcoin between December 2, 2024, and December 8, 2024, for around $2.1 billion at an average price of $98,783 per Bitcoin. This followed a purchase of 15,400 Bitcoin for $1.4 billion the week before.

    Joining the Nasdaq-100 Index

    The continued push to buy more Bitcoin comes as MicroStrategy will be added to the Nasdaq-100 Index on December 23.

    In an announcement on December 13 from Nasdaq, it said three companies will be added to its Index: Palantir Technologies Inc., MicroStrategy Incorporated, and Axon Enterprise, Inc.

    Following the news, crypto analyst Will Clemente wrote on X: “Now that MSTR is getting added to the Nasdaq, every large pension fund, sovereign wealth fund, and individual retirement account in the world is going to have Bitcoin exposure.”

    The news has also rallied MicroStrategy’s stock price, pushing it up 3%, according to CNBC.

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  • MicroStrategy buys 27,200 BTC worth over $2 billion; Bitcoin spikes above $84k

    MicroStrategy buys 27,200 BTC worth over $2 billion; Bitcoin spikes above $84k

    MicroStrategy, the business intelligence company founded by Michael Saylor that;s now the biggest corporate holder of Bitcoin (BTC), has added to its haul of the digital asset.

    On Monday, Saylor announced that the publicly-traded company had acquired another 27,200 BTC for over $2 billion. The news coincided with the surge in Bitcoin price – which reached a new all-time high above $84k.

    Earlier, the world’s largest and most popular cryptocurrency had traded to above $82k. This follows sentiment from the Donald Trump election victory, which continues to create a bullish buzz.

    MicroStrategy its $22 billion in BTC purchases

    The latest Bitcoin purchase for MicroStrategy comes after the company raised $2.03 billion. Earlier, MicroStrategy had revealed plans to raise $42 billion to buy more bitcoins – a scenario that has added to the overall bullish sentiment around the benchmark cryptocurrency.

    Saylor said his company spent these proceeds on buying an additional 27,200 BTC. With this acquisition, which was finalized at the average price of $74,463, MicroStrategy now has a total of 279,420 bitcoins.

    In total, the company has spent $11.9 billion to buy BTC at the average price of $42,692 per coin. At current price of $84,153, MicroStrategy’s Bitcoin holdings amount to over $23.5 billion.

    The BTC has achieved a yield of 7.3% quarter to date and 26.4% year-to-date.

    “Our MSTR treasury operations in the first 10 days of November resulted in a BTC Yield of 7.3%, a net benefit to our shareholders of ~18,410 BTC,” Saylor posted on X.

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  • South Korea’s national pension fund buys $34M of MicroStrategy shares

    South Korea’s national pension fund buys $34M of MicroStrategy shares

    The National Pension Service, South Korea’s national pension fund, has reported purchases of nearly $34 million in MicroStrategy shares.

    NPS is South Korea’s largest public pension fund and the third-largest in the world with over $729 billion worth of assets.

    Wu Blockchain shared the news via X:

    Details filed with the US Securities and Exchange Commission indicate the NPS acquired 245,500 of MicroStrategy shares at a total of $33.5 million. The filing relates to the fund’s investments in the quarter ending June 30, 2024.

    According to news outlet Infomax, the National Pension Service’s investment in shares of the US-based MicroStrategy accounts for 0.04% of the fund’s total investment in US stocks.

    Apart from MSTR, the fund also holds more than $51 million in Coinbase shares, $31.5 million in Roblox and over $61 million in shares of Block, Inc. The fund also holds shares of AI-chip powerhouse Nvidia, and tech giants Google and Microsoft.

    MicroStrategy shares up 92% YTD

    While the MicroStrategy stock has plummeted 20% as the crypto market struggles with choppy conditions. Despite falling from highs of $180 in mid-July to currently around $131, MSTR remains more than 92% up year-to-date.

    MicroStrategy, as well as top crypto related companies such as Coinbase, are largely bullish amid growth and projections for Bitcoin. For Michael Saylor-led MicroStrategy, part of the success has come after adopting the strategy of adding BTC to its balance sheet.

    MSTR has soared alongside Bitcoin since MicroStrategy first bought BTC in 2020, the latest surge coming amid Bitcoin’s push to reclaim $60k.

    Saylor said in a recent post on X that MSTR has outperformed 499 of the 500 stocks in the S&P 500.

    The company acquired an additional 12,222 BTC in Q2, 2024, adding more than $805 million in BTC to its haul. Currently, MicroStrategy holds 226,500 BTC worth over $13 billion.

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  • Coinbase and MicroStrategy climb as Bitcoin reclaims $59k

    Coinbase and MicroStrategy climb as Bitcoin reclaims $59k

    • Coinbase and MicroStrategy stocks rose 6% and 7% respectively as Bitcoin surged to above $59,000.
    • Analysts say crypto markets may be choppy amid potential bearish catalysts.

    Coinbase and MicroStrategy stocks have climbed more than 6% each on Aug. 8 (as of 2 pm ET), gains that come as the price of Bitcoin broke above $59,000.

    The Coinbase (COIN) stock traded around $192.30 while MicroStrategy’s MSTR hovered near $134. 23.

    Read more: Michael Saylor’s bet on Bitcoin paying off, his BTC holdings now valued at $1B

    Bitcoin’s surge sees it extend recent momentum since reclaiming support above $50,000. According to data on CoinGecko, the flagship cryptocurrency is up 7% in the past 24 hours. Losses over the past week have shrunk to about 5%.

    Amid this, crypto analyst Ali Martinez says long-term holders have aggressively bought the recent dip.

    Short term outlook

    This positive movement for BTC comes as XRP led the crypto market higher after the latest court ruling in the Ripple vs. SEC case. XRP traded to above $0.63 to help Stellar (XLM) and other altcoins higher. Ethereum also breached the $2,600 mark.

    However, XRP is poised at a key resistance zone and Ethereum may yet have to battle bearish pressure from potential selling.

    “There is a potential cap on the topside in the near term with Jump Trading continuing its ETH liquidations (21,394 $wstETH ~$63.6M left) and Plus Token Ponzi 2 ETH wallets moving a total of 25,757 ETH ($63.1M) in the last 30 hours,” analysts at QCP Capital wrote.

    The broader market is also still largely tinged with caution as analysts point to jitters around the global macro environment and geopolitical tensions in the Middle East. In this case, crypto could still see a retreat amid a choppy month or so.

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  • MicroStrategy boosts Bitcoin holdings with $615M purchase, eyes 1% of supply

    MicroStrategy boosts Bitcoin holdings with $615M purchase, eyes 1% of supply

    • MicroStrategy acquires 14,620 BTC for $615.7M, pushing total holdings to 189,150 BTC at $5.9B.
    • CEO Michael Saylor remains bullish on Bitcoin, considering it the world’s most valuable asset class.
    • The company’s proactive crypto strategy aligns with growing institutional interest, eyes 1% of Bitcoin supply.

    MicroStrategy (NASDAQ: MSTR), the business intelligence giant led by CEO Michael Saylor, has reaffirmed its belief in the long-term potential of Bitcoin.

    In a recent disclosure to the Securities and Exchange Commission (SEC), MicroStrategy revealed the acquisition of 14,620 BTC between November 30, 2023, and December 26, 2023. This substantial purchase amounts to $615.7 million, at an average price per Bitcoin of $42,110. 

    The recent purchase comes after the company purchased another 5,445 bitcoins in September 2023.

    MicroStrategy’s total Bitcoin holdings have now reached an impressive 189,150 BTC, acquired at an approximate cost of $5.9 billion. This move places the company on the brink of owning 1% of the total Bitcoin supply. The valuation of MicroStrategy’s Bitcoin holdings represents about 0.7% of the entire market capitalization of the leading digital asset.

    MicroStrategy’s optimism amidst Bitcoin volatility

    Despite recent price fluctuations in the cryptocurrency market, MicroStrategy remains unwavering in its positive outlook on Bitcoin. Michael Saylor, a vocal advocate for Bitcoin, stated that he views the cryptocurrency as the currency of the future. This sentiment is reflected in MicroStrategy’s ongoing strategy of accumulating significant amounts of Bitcoin, seeing it as a strategic part of the company’s treasury reserve.

    MicroStrategy’s proactive approach to cryptocurrency investments also aligns with the broader trend of growing institutional interest in digital assets. As Bitcoin continues to be seen as a valuable hedge against inflation and a store of value, companies like MicroStrategy are capitalizing on opportunities presented by the evolving landscape of the crypto market.

    The business intelligence giant’s recent $615 million Bitcoin purchase reaffirms its position as a major player in the crypto space. The company’s continued confidence in Bitcoin’s future potential is reflected in its strategic accumulation of digital assets, solidifying its standing as a significant holder in the ever-expanding world of cryptocurrencies.

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  • MicroStrategy purchases 5,445 bitcoins as Chancer’s presale hits $2.2m

    MicroStrategy purchases 5,445 bitcoins as Chancer’s presale hits $2.2m

    Key takeaways

    • Bitcoin continues to trade below $26,500 despite MicroStrategy’s latest BTC purchase.

    • Chancer’s stage two presale has now surpassed the $2.2 million mark.

    The cryptocurrency market began the week in a bearish mode, with prices of most coins and tokens in the red zone over the last few days. However, that hasn’t halted Chancer’s presale as it continues to hit new milestones.

    MicroStrategy purchases 5,445 bitcoins

    Michael Saylor’s MicroStrategy has continued its foray into the cryptocurrency market by acquiring more bitcoins. The company announced the purchase of 5,445 bitcoins on Monday for $147.3 million at the average price of $27,053 per coin. MicroStrategy now holds 158,245 bitcoins acquired for a total of $4.68 billion.

    Despite MicroStrategy’s acquisition of over 5,000 bitcoins, BTC’s price continues to underperform. At press time, the price of Bitcoin stands at $26,273, up by less than 1% in the last 24 hours. Bitcoin has lost more than 2% of its value over the last seven days. 

    What does this mean for Chancer?

    MicroStrategy purchasing more bitcoins could serve as an indicator that more institutional investors have faith in the crypto market despite the ongoing bearish trend. Investors could be looking to purchase more cryptocurrencies and invest in exciting projects ahead of the next bullish cycle. 

    Chancer could be one of those projects thanks to its exciting prospect. The project is currently in its second presale stage and has now raised more than $2.2 million. 

    The Chancer team is currently developing a unique Web3 peer-to-peer (P2P) custom betting platform designed to enable users to live-stream betting events. The project seeks to decentralise the online betting industry by using blockchain technology. 

    When using Chancer, there would be no restriction to betting opportunities for users. This means that users can bet on numerous events beyond the available sports and casino bets. 

    The Chancer presale is in its second stage and has raised over $2.2 million of the $2.5 million required. The funds generated from the multiple presale rounds would be used to build Chancer’s decentralised P2P betting platform. 

    In their whitepaper, Chancer said its users would have access to numerous features such as betting markets in real-time and based on user interests, social media connections, and expertise. 

    Users will also no longer deal with the challenges associated with using bookmakers when betting as they would be allowed to set up their custom P2P betting markets. 

    With Chancer, users can bet on various activities. This means that users can bet on important sporting or political events or trivial ones like the first to complete a task amongst friends. 

    CHANCER to go for $0.013 in the next presale stage

    Chancer’s second presale stage is close to completion, and the team will move to the next phase. In this current presale stage, the CHANCER token is going for $0.012 USDT

    The token price will increase to $0.013 in the third presale round. There would be 12 presale events, with an accumulated target of $15 million. 

    According to the team, the CHANCER token will power numerous activities within the ecosystem. CHANCER token holders would be allowed to create and invest in markets within the ecosystem.

    In addition to that, token holders can also create, participate in, and profit from their very own predictive markets. 

    Interested investors can purchase the CHANCER token using numerous wallets, including Trust Wallet, MetaMask, Coinbase Wallet, and Rainbow. 

    Visit the Chancer website to get more information about the presale. 

    Should you invest in Chancer now?

    The crypto market has been bearish in recent days, granting investors more opportunities to invest in quality projects. Investors looking to get into early-stage projects could consider Chancer, thanks to its unique niche. 

    By decentralising the betting ecosystem, Chancer could gain massive adoption within the Web3 space and beyond over the coming years. The adoption of the Chancer platform could see its CHANCER token rally higher in the medium to long term. 

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  • Microstrategy has bought an additional 5,445 BTC

    Microstrategy has bought an additional 5,445 BTC

    • MicroStrategy says it acquired the additional 5,445 bitcoins for $147.3 million at the average price of $27,053 per coin.
    • The company now holds 158,245 bitcoins acquired for a total of $4.68 billion.

    MicroStrategy Inc. (NASDAQ: MSTR), a leading finance software company, has added to its Bitcoin (BTC) haul again.

    In crypto news shared on Monday by Michael Saylor, the company’s founder and chairman, MicroStrategy recently acquired an additional 5,445 bitcoins to bring its total BTC holdings to over 158k.

    MicroStrategy now holds 158,245 bitcoins

    According to a filing with the US Securities and Exchanges Commission (SEC), MicroStrategy purchased the BTC for $147.3 million, acquiring each coin at the average price of $27,053. Per the document, the company now holds 158,245 BTC, which was cumulatively acquired for $4.68 billion. The average price of the entire acquisition is $29,582 per bitcoin.

    Saylor shared the news on his official X account on Monday.

    Bitcoin price outlook after MicroStrategy news

    BTC has not moved much over the past few days, with price ranging around the $26k level amid a lack of volatility across the market. On Monday, the benchmark cryptocurrency’s value was hovering around $26,130 on major crypto exchanges, with CoinGecko data showing a -1.8% return in the past 24 hours and 4.6% in the past seven days (as of 09:55 ET).

    For MicroStrategy, the declines below $27k (which was the average price for the latest purchase) means the 5,445 coins have seen a depreciation in value at current prices.

    As to what happens next for BTC, popular crypto analysts say there’s possibility fresh negativity could send the flagship crypto to support below $25k. A notable anchor below this level would be the psychological $20k zone.

    Crypto analyst and trader Joe Burnett says a bullish flip for BTC will take it to a new all-time high. With supply “incredibly dry”, all Bitcoin needs is a “spark of demand.”

    Among other catalysts, analysts are looking at the upcoming bitcoin halving and the potential for a first spot Bitcoin ETF approval by the SEC. Asset investment giant BlackRock is one of the companies looking to offer access to a spot ETF.

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