• The Hedera (HBAR) token price has increased by 16% over the past week.
• Hedera (HBAR) recently announced a strategic partnership with FreshSupplyCoAu to integrate with the Continuity API.
• The integration allows Hedera users to access Mastercard Payment Gateway Services (MPGS).

The Hedera (HBAR) has been trending within the crypto circles for its consistent price rally since mid-July.

The HBAR token price has reclaimed its July Highs after a short pullback between July 20 and July 25.

Here’s why the HBAR price is rising

The current Hedera (HBAR) price surge is largely pegged on the recent strategic partnership between Hedera and FreshSupplyCoAu to integrate with the Continuity API and enable seamless connections to banks and the Mastercard Network.

According to a tweet from the HBAR Foundation, FreshSupplyCoAu, a pioneer in the field of digital innovation, will see significant improvements by seamlessly integrating Hedera into its Continuity API. By integrating with the Mastercard Network, this dynamic fusion extends the reach of the Hedera network by connecting it to the traditional banking system.

Users can now access Mastercard Payment Gateway Services (MPGS) and other upcoming Hedera Foundation projects, including their cutting-edge Web3 and digital asset solutions, thanks to the integration. The move represents a strategic step towards enhancing the usability and interoperability of Hedera rather than merely a development in technology.

The initiative from FreshSupplyCoAu is ready to create new opportunities for efficiency, accessibility, and value for both individual users and businesses.

The FreshSupplyCoAu integration is just the tip of the iceberg. The vision of the Hedera Hashgraph blockchain includes more collaborations and innovations to continually bridge the gap between decentralized finance and traditional finance. The blockchain was recently tapped by Kia and Hyundai automakers for an AI-powered CO2 emission monitoring system