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  • MicroStrategy rebrands to Strategy, remains focused on Bitcoin

    MicroStrategy rebrands to Strategy, remains focused on Bitcoin

    • Strategy unveils a new Bitcoin logo and orange color scheme representing its Bitcoin strategy
    • Saylor is expected to discuss the rebrand during the company’s earnings call on Wednesday evening
    • Strategy currently has 471,107 Bitcoin in reserve worth $45.8 billion

    MicroStrategy, the largest corporate Bitcoin holder, has announced it’s rebranded to Strategy and unveiled a new Bitcoin logo.

    In a post on X, Michael Saylor, co-founder of Strategy, simply said: “new brand, same strategy,” with an image of him in front of the company’s new logo.

    In an announcement released on February 5, Strategy said the rebrand was a “natural evolution of the company, reflecting its focus and broad appeal.” The stylized “B” in the new logo represents Strategy’s Bitcoin strategy while the orange color highlights “energy, intelligence, and Bitcoin,” according to the press release.

    Strategy’s stock ticket, MSTB, remains the same.

    The rebrand comes ahead of the company’s earnings call on Wednesday evening, during which Saylor is expected to discuss it.

    Bitcoin buying strategy

    Since 2020, Strategy has employed a Bitcoin buying strategy; however, over the past year, it has ramped up its efforts. In November, Saylor announced that the company was raising $21 billion from a stock sale so it could buy more Bitcoin.

    According to data from SaylorTracker, the company currently has 471,107 Bitcoin worth $45.8 billion.

    Claiming that Bitcoin represents digital capital, Saylor urged Microsoft to adopt Bitcoin, stating that “Bitcoin represents the greatest digital transformation of the 21st century.”

    Other companies following in Strategy’s Bitcoin buying footsteps include Metaplanet, which is aiming to increase its Bitcoin holdings to 10,000 in 2025.

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  • Neptune adds 20 BTC to Bitcoin strategy, also buys 1m DOGE

    Neptune adds 20 BTC to Bitcoin strategy, also buys 1m DOGE

    • Canadian blockchain firm Neptune Digital Assets announced it purchased 20 BTC worth almost $2 million.
    • The company also bought Dogecoin, scooping the meme coin on December 27, 2024 at the average price of $0.37 per DOGE.

    Neptune Digital Assets, a Canada-based blockchain firm, has announced it added 20 Bitcoin (BTC) to its holdings.

    The publicly-traded company, whose operations include Bitcoin mining, staking and blockchain nodes, revealed it acquired the 20 BTC as it expanded its Bitcoin strategy between January 26 and Feb. 3, 2025.

    Neptune also buys Dogecoin

    According to a press release, Neptune scooped the BTC at the average price of $99,833 per coin. This means the company spent nearly $2 million to buy more of the flagship digital asset. Neptune’s total BTC holdings rose to 376 BTC with this purchase.

    Neptune is one of over 60 public companies that can issue debt and use the proceeds to buy BTC. The biggest hodler among these is US-listed MicroStrategy.

    Dogecoin is the other cryptocurrency to attract the blockchain firm. Per the announcement on Feb 4, the company acquired 1 million DOGE on December 27, 2024 at the average price of $0.37 per token. Neptune said it bought the meme coin via a “strategic derivative purchase.”

    “As stated in previous news releases, Neptune will be acquiring additional assets, leveraging our enhanced purchasing power through the Sygnum credit line. With a strong focus on BTC, these initial acquisitions show Neptune’s commitment to its growth strategy while meticulously managing leverage risk and debt levels,” Cale Moodie, Neptune’s chief executive officer, said in a statement.

    Both Bitcoin and Dogecoin have experienced sharp volatility in the past few days, with BTC and DOGE plummeting on Monday amid tariffs-driven sell-off across risk assets.

    BTC fell to lows of $92k before bouncing to retest resistance above the psychological $100k level. Currently, the benchmark asset trades just above $99,400.

    Meanwhile, DOGE slumped to below $0.22 and currently hovers near $0.27.

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  • Nasdaq-listed Heritage Distilling adopts Bitcoin strategy

    Nasdaq-listed Heritage Distilling adopts Bitcoin strategy

    • Heritage Distilling Company has announced a Bitcoin treasury strategy.
    • The Nasdaq-listed company will accept BTC for its products and services.

    Heritage Distilling, a publicly-traded company listed on NASDAQ, is the latest to adopt Bitcoin as a reserve asset.

    The distiller announced on Jan. 10, 2025 that its board of directors had approved a proposal to add Bitcoin as a treasury asset. Heritage Distilling plans to accept bitcoin payments for its products and services as part of the BTC treasury policy that will see the company acquire and hodl BTC.

    “As noted in our policy statement, unlike traditional investors who purchase bitcoin with cash and are immediately subject to potential pricing volatility, as a company producing goods for sale, acceptable margins between the retail price of our products and their cost of production is expected to offset potential fluctuations in the value of bitcoin we accept as payment. This provides us considerable financial flexibility as we develop product offerings for users and enthusiasts of bitcoin,” Justin Stiefel, chief executive officer of Heritage Distilling, noted,

    HDC board to approve BTC policy

    Heritage’s technology and cryptocurrency committee is expected to outline a formal BTC treasury policy, which it will present to the company’s Board for approval. The next steps will see Heritage begin to accept, acquire, hold and use Bitcoin across its operations.

    Bitcoin adoption as a treasury asset has gathered pace among public and private companies, the former led by MicroStrategy.

    After acquiring over $100 million worth of BTC this week, MicroStrategy has increased its total Bitcoin holdings to 447,470 BTC. The company is the world’s largest corporate holder of BTC.

    Other companies have drawn inspiration from the Michael Saylor-led US-listed company, many announcing Bitcon strategy policies in 2024. These include KULR Technology, Thumzup, and Genius Group, which announced on Jan. 10 that it had added $5 million BTC to its holdings.

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  • Metaplanet partners with SBI VC Trade to enhance Bitcoin strategy

    Metaplanet partners with SBI VC Trade to enhance Bitcoin strategy

    • Japanese investment firm Metaplanet has announced a partnership with SBI VC Trade, a subsidiary of financial services behemoth SBI Group.
    • Partnership will help boost Metaplanet’s Bitcoin strategy, including compliance.
    • Metaplanet has acquired 360 Bitcoin (BTC) as it targets becoming ‘Asia’s MicroStrategy’

    In an announcement on Sept. 2, Metaplanet said its collaboration with SBI VC Trade is part of the company’s quest to enhance its Bitcoin strategy with support from Japan-based firms. This includes trading, custody and management of Metaplanet’s Bitcoins.

    Metaplanet is a publicly-traded company listed on the Tokyo Stock Exchange and the partnership with the SBI crypto arm offers a route to further compliance.

    “A key element of this partnership is access to a compliant corporate custody service that prioritizes tax efficiency and offers the potential to utilize Bitcoin as collateral for financing,” Metaplanet said in a statement.

    The alliance with SBI VC Trade aligns with Metaplanet’s vision of becoming a leading modern financial services firm. It also adds flexibility to Metaplanet’s corporate strategy, bolstering its efforts to accumulate more BTC via equity and debt financing.

    Metaplanet will update its stakeholders of any financial o material impact that arises from the partnership, part of the statement read.

    BTC as a corporate strategy

    The partnership with SBI VC Trade comes amid Metaplanet’s increasing bet on Bitcoin as part of its corporate strategy. In April 2024, the company disclosed its addition of BTC as a core treasury asset and committed an initial 1 billion Japanese yen to buying Bitcoin.

    Over the next months, the strategic pivot has seen the industry dub Metaplanet as “Asia’s MicroStrategy” in a nod to its target to mirror the US-listed MicroStrategy’s embrace of the digital asset.

    Currently, the Michael Saylor-led company has acquired a total of 226,500 BTC. This accounts for just over 1% of the total supply of Bitcoin and makes MicroStrategy the largest holder of BTC among publicly-traded companies.

    On the other hand, Metaplanet holds a total of 360 BTC, having increased its holdings with a series of purchases over the past two months.

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