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  • Nasdaq-listed Heritage Distilling adopts Bitcoin strategy

    Nasdaq-listed Heritage Distilling adopts Bitcoin strategy

    • Heritage Distilling Company has announced a Bitcoin treasury strategy.
    • The Nasdaq-listed company will accept BTC for its products and services.

    Heritage Distilling, a publicly-traded company listed on NASDAQ, is the latest to adopt Bitcoin as a reserve asset.

    The distiller announced on Jan. 10, 2025 that its board of directors had approved a proposal to add Bitcoin as a treasury asset. Heritage Distilling plans to accept bitcoin payments for its products and services as part of the BTC treasury policy that will see the company acquire and hodl BTC.

    “As noted in our policy statement, unlike traditional investors who purchase bitcoin with cash and are immediately subject to potential pricing volatility, as a company producing goods for sale, acceptable margins between the retail price of our products and their cost of production is expected to offset potential fluctuations in the value of bitcoin we accept as payment. This provides us considerable financial flexibility as we develop product offerings for users and enthusiasts of bitcoin,” Justin Stiefel, chief executive officer of Heritage Distilling, noted,

    HDC board to approve BTC policy

    Heritage’s technology and cryptocurrency committee is expected to outline a formal BTC treasury policy, which it will present to the company’s Board for approval. The next steps will see Heritage begin to accept, acquire, hold and use Bitcoin across its operations.

    Bitcoin adoption as a treasury asset has gathered pace among public and private companies, the former led by MicroStrategy.

    After acquiring over $100 million worth of BTC this week, MicroStrategy has increased its total Bitcoin holdings to 447,470 BTC. The company is the world’s largest corporate holder of BTC.

    Other companies have drawn inspiration from the Michael Saylor-led US-listed company, many announcing Bitcon strategy policies in 2024. These include KULR Technology, Thumzup, and Genius Group, which announced on Jan. 10 that it had added $5 million BTC to its holdings.

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  • Metaplanet partners with SBI VC Trade to enhance Bitcoin strategy

    Metaplanet partners with SBI VC Trade to enhance Bitcoin strategy

    • Japanese investment firm Metaplanet has announced a partnership with SBI VC Trade, a subsidiary of financial services behemoth SBI Group.
    • Partnership will help boost Metaplanet’s Bitcoin strategy, including compliance.
    • Metaplanet has acquired 360 Bitcoin (BTC) as it targets becoming ‘Asia’s MicroStrategy’

    In an announcement on Sept. 2, Metaplanet said its collaboration with SBI VC Trade is part of the company’s quest to enhance its Bitcoin strategy with support from Japan-based firms. This includes trading, custody and management of Metaplanet’s Bitcoins.

    Metaplanet is a publicly-traded company listed on the Tokyo Stock Exchange and the partnership with the SBI crypto arm offers a route to further compliance.

    “A key element of this partnership is access to a compliant corporate custody service that prioritizes tax efficiency and offers the potential to utilize Bitcoin as collateral for financing,” Metaplanet said in a statement.

    The alliance with SBI VC Trade aligns with Metaplanet’s vision of becoming a leading modern financial services firm. It also adds flexibility to Metaplanet’s corporate strategy, bolstering its efforts to accumulate more BTC via equity and debt financing.

    Metaplanet will update its stakeholders of any financial o material impact that arises from the partnership, part of the statement read.

    BTC as a corporate strategy

    The partnership with SBI VC Trade comes amid Metaplanet’s increasing bet on Bitcoin as part of its corporate strategy. In April 2024, the company disclosed its addition of BTC as a core treasury asset and committed an initial 1 billion Japanese yen to buying Bitcoin.

    Over the next months, the strategic pivot has seen the industry dub Metaplanet as “Asia’s MicroStrategy” in a nod to its target to mirror the US-listed MicroStrategy’s embrace of the digital asset.

    Currently, the Michael Saylor-led company has acquired a total of 226,500 BTC. This accounts for just over 1% of the total supply of Bitcoin and makes MicroStrategy the largest holder of BTC among publicly-traded companies.

    On the other hand, Metaplanet holds a total of 360 BTC, having increased its holdings with a series of purchases over the past two months.

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