- Thumzup will soon pay its gig workers via Bitcoin.
- The Nasdaq-listed media and marketing firm recently added BTC as a treasury asset.
Thumzup, the media marketing company that recently adopted a Bitcoin (BTC) strategy with a $1 million purchase, has announced plans to add crypto payments for gig economy workers.
In a Nov. 19 announcement, Thumzup Media Corporation said it planned to soon add Bitcoin to its gig economy workers. The publicly-traded company will offer this option via its Account Specialist Program (ASP). It’s a move that expands on the marketing solutions provider’s businesses that allows its clients to pay cash to fans via Venmo and PayPal.
Thumzup is the app that rewards you for being you! Share your authentic self at one of your favorite businesses or brands in a reel or photo, and get paid for it. Learn more: https://t.co/7L87alJRWK $TZUP #SocialMedia #Marketing pic.twitter.com/BrelOoLPGQ
— Thumzup Media Corporation (@thumz_up) November 15, 2024
This latest move also adds to the growing adoption of cryptocurrency payments, particularly in the gig economy.
For its feature, Thumzup will leverage top crypto platforms like Coinbase to integrate BTC into its payout system.
“We’re thrilled to empower the gig economy with the option of Bitcoin payments, especially in tech-forward areas like Los Angeles and South Florida,” Robert Steele, chief executive officer of Thumzup, said in a statement.
“This initiative offers them faster transactions, lower fees, and more financial privacy. Plus, with Bitcoin’s growing acceptance, they can easily use their earnings for daily expenses or as a potential investment,” Steele added.
Thumzup plans to roll out the ASP feature with crypto payments from January 2025. While the new model is expected to see greater traction, Thumzup will continue to support traditional bank payments for those that prefer the existing options.